Case studies
We help brands connect with celebrities and influencers to create impactful marketing campaigns across social media, product collaborations and brand activations.
Below are examples of campaign collaborations and results.
V.I Jewellers x MS Banks
A targeted influencer collaboration designed to increase brand visibility and engagement through social media promotion.
Campaign delivered 1M+ reach across social media.
The Brand
A luxury jewelry brand specializing in hand crafted diamond pieces.
Objective
increase brand awareness and position the brand in front of high net worth audiences.
Strategy
Connect PR connected the brand with a high profile musician to create authentic social media exposure for the jewellery brand aligning the product with high status personalities.
analytics
Reach
1,880,000
impressions
3,124,000
engagement rate
166.2%
Follower growth
+15,600
v.i JEWELlERs x MS Banks
We developed a strategic campaign pairing VI Jewellers with artist Ms Banks for a dedicated content shoot. The collaboration produced four weeks of social media content designed to showcase the brand through talent-led storytelling and increase audience interaction.
The campaign was strategically aligned with Ms Banks’ album release on 13 March, ensuring the partnership coincided with heightened public attention around the artist. To build momentum ahead of the release, we implemented a five-month content strategy featuring consistent posting and support from two selected influencers to warm the audience and grow engagement.
This phased approach targeted 10,000 followers by the album launch, positioning VI Jewellers within the cultural conversation at the moment of peak visibility.
V.i jewellers Instagram at 10k Target.
V.i Jewellers Instagram views.
V.i Jewellers Instagram views.
V.i Jewellers TikTok views.
V.i Jewellers TikTok views.
V.i Jewellers TikTok views.
V.I Jewellers Tik Tok Profile 10k + followers gained
